Iles Formula + Wendy Iles

A niche, family-owned collection formulated by internationally acclaimed celebrity hairstylist Wendy Iles and driven by the phenomenal reviews which are testimony to the benchmark performance of their formulas. Skywire took over the social organic and paid channels for both Wendy Iles and Iles Formula, creating and publishing content across Instagram, Tiktok, Facebook, Pinterest, LinkedIn and Google. We redesigned their channels to make it more inline with their audiences interests and brand guidelines. Brand lead, social first video, imagery and infographics were created, paired with trending sounds and enticing copy to showcase the brand and their customers. Since we started working with Iles Formula we have seen their organic social grow 19%, and their ROAS 60%. Services Included: Social + Paid Strategy Asset Creation Copywriting Social Media and Community Management Digital Marketing