Oblivious

Oblivious is a sustainable street wear brand focused on the power of positive questions Since beginning work with this emerging fashion brand in late 2021, the designer and their fashion line founded around curiosity and the power of questions has gone from strength to strength, expanding out into new markets in both the UK, Europe and the US, whilst growing and developing their messaging and look and feel of the digital marketing. We have redesigned and implemented new CRM flows designed to maximise conversion and revenue from their lapsed and browsing customers, coupled with an overhaul of their prospecting and conversions paid media campaigns and strategies, which have in turn helped bring an influx of new potential customers to visit the brand online. We created a new social strategy and creative social concepts were crafted to reflect and grow the brand. Creative concepts were crafted and applied to reflect the style and messaging of the brand, using bold graphics to capture the essence of OBLIVIOUS. ‍ SERVICES Strategy Ecommerce Digital Marketing UX Social Media Strategy CRM Creative Guidelines