Positive Luxury

Positive Luxury are the leading sustainability experts for the global luxury industry providing the Butterfly Mark certification.

Services

Industries

Website

https://www.positiveluxury.com/

Design & Build

Skywire was appointed by Positive Luxury to re-design and reposition their branding, marketing communications, and digital platforms.

Aligning on a sustainable approach, our creative team developed a concept that adopted a low carbon approach to their website.

Sustainable UX and a lean website design focused on lighter weight content through preferred text over image, system only fonts, and an energy saving night mode.

Leading Green provider, Kinsta.com was selected to host the site.

Services include:

Brand Identity and Brand Bible development
Creative Concept and UX/UI
Technical build on WordPress with various 3rd party systems integrations
Media and Knowledge center with free, paid for and members-only viewable content
CRM creative and delivery through Hubspot
SEO definition and implementation
Members area with elevated content, forums, awards and dashboards for sustainability monitoring

BRANDING

A new brand identity and logo revealed a metaphorical re-emergence for Positive Luxury and the Butterfly Mark.

We devised a comprehensive Brand Bible that cemented their universal branding consistency.

The Butterfly Mark

The Butterfly Mark, provides consumers with independent verified evidence. Luxury businesses can now soar in adherence with the highest standards of sustainability.