Roscomar
Roscomar

Roscomar

Roscomar was a biobased, circular and designed for reincarnation. Their sneakers were carefully constructed from organic materials, biobased fibres and recycled elements.

Design & Build

Skywire worked with luxury sneaker startup, Roscomar to design and build their new Shopify ecommerce store. Through story-telling led design it showcases how their shoes are made and recycled on a circular programme that is fully committed to the environment. The site offers all the material descriptions used to create the sneakers and how their carbon footprints are significantly reduced and meticulously measured via a third-party environmental consultancy.

We are also working through a series of initiatives to elevate the brand online, reach a much broader audience globally and growth.

Our services included:

  • Ecommerce Strategy and planning
  • Creative Design
  • User Experience design
  • Ecommerce Website development on Shopify, Webflow and Patternlab
  • Optimisation
  • Digital marketing

Technology

We developed a unique tech stack that integrated Shopify with Webflow to enable an enhanced experiential PDP which focused not only on selling but also storytelling.