Savoir Beds

Skywire was approached to develop a global Direct to Consumer (DTC) strategy through accurate analytical reporting of Savoirs entire digital strategy, site and marketing activities to inform intelligent decision-making. 

Skywire conducted a complete technical review of all digital channels against industry-standard benchmarks. 

User Experience and Conversion Rates were identified as the key focus. Further investigations proposed a competitor audit, managing interactions with existing and prospective customers during the sales process, and optimising the website's technical configuration, content and relevant links. 

Skywire completed an in-depth analytical UX/UI review of the existing site and user journeys to pinpoint digital pain points. Tactical short term and long term roll-out strategies were recommended to revise these and grow ecommerce by increasing the percentage of website visitors who take action with a CRO plan. Exploring existing CRM and SEO further informed comprehensive insights for development objectives to achieve growth targets.

Services included: 

• Strategy
• Technology
• Ecommerce
• Digital Marketing
• CRM
• UX/UI & CRO