Explora Journeys
Explora Journeys, owned by MSC, is a new luxury travel brand. Skywire was selected to define and curate the full digital experience.
Digital Identity
The challenge to Skywire as Explora Journeys digital creative agency was to create a digital identity for the brand, something that would appeal to the sophisticated traveller.
Website Design
Skywire designed the website from scratch, before the ship was even built. In the absence of glossy photography and destination content, we had to get creative in order to hit sales targets.
- Creative Concepts
- Wireframes
- Website UX / UI
- Email Design
- AEM Content Management
Social Content Creation
Our luxury social strategy called for impactful content. An agile approach enabled fast turn around times for image, animation and video production.
App Design
The new Skywire design, based on best practice UX meant guests could check-in and tailor their journey, an important revenue driver for the brand.
